Posts
Apprentice vs Big Brother: The Job's a Good 'Un
Chose The Apprentice for starters. This lot really are the most inept candidates Sir Alan has ever had. I'm not sure ANY of these last six would have made the last five last year.
They do the QTV type daytime telly sales job. They chose appalling products. They are amazingly inept. They sell just 10% of the channel's usual take for the slot. Sir Alan cannot be happy with how this is going ...
OVER AT BB: East End George is followed by East End Carole as Respect Coalition representative in the the Big Brother House. The other parties have been barred it seems. 11 women so far. The BB Belles.
One guy in at the deep end on Friday. Carole's the one on the far left, natch.
2 comments:
The problem with the Apprentice is that Sugar is just a salesman, a hugely successful salesman admittedly, but no more than that. And where he has tried to innovate, like the ePhone, he’s tended to fall on his face. Now his money comes from big contract manufacturing deals for set-top-boxes sold by the likes of Sky.
The trainers exercise was where this was most obvious. Who’d be seen in a pair of Amstrad trainers, no matter how cheap? And he wanted hard selling advertising… as if that’s gonna get him down with the kids.
Both teams messed up with the trainers. "No brand" should be where they went and I guess Street was closer to that. And the charity gimmick albeit mishandled was a good one.
Sir Alan would not try to sell Amstrad trainers.
And I'm sure he sold enough e-phones to get back his pitiful investment and negligible marketing spend on that.
He might try 'Ams, or 'Trads though ... there is a brand there somewhere. Send consultancy cheques based on 0.5% of sales to etc.
But the calibre of the people seems pretty poor this year don't you think? And he has sacked some of the most suitable to be apprentices or PMs with his companies I'd reckon.
I must fix you up with a link. Thought I had one ... but it's just not there.
Post a Comment