Tuesday, May 08, 2007

Compass: Spinning in Proximity to Old Iron, Brass, Silver and Gold?


Early doors this evening Compass are holding a bible reading renewal revival meeting down at the Mission, Westminster Hall.

There is a consensus developing that they are asking the wrong kind of a question. Managerial not philosophical. Someone quotes a bizarre definition of "neo-conservatism" - I'm not sure why, they're the only one to mention this, but I decide to offer some lexicographic meanderings there:

Time to get a new dictionary of modern thought I'd have thought. What does it say for "New" as used in Marketing? Something like:

"A term used in the derisory super-branding of an entity so that it bears little or no resemblance to, and/or shuts down the original sense of the brand."
"For example: Newmarket had a market for a while but that soon went. Newcastle had a castle no lomnger used as fortification. Newtown was once but is now large village."
"Fashion of using in tandem with "Improved" has gone but the unimaginative who use the "New" soubriquet hope this will be assumed."
"In fact they have succeeded in making "New" into a highly pejorative term of abuse."
"After 13 Years it's Old Hat."

Might have a go at "Compass" later? Oh alright then.
Here goes:
"Metaphor for moral certainty and principle to guide one over the territory. In fact set spinning in proximity of any old iron, and remarkably brass, copper, silver and gold."

Any thoughts on Compass? Or Revival meetings?

No comments: