Libdemologists: Steady the Ship, now Zing for Ming

The Herald has the story. Hot on the heels of the announcement of NOW's Andy Coulson for the Tories, the Lib Dems enter the fray with one Mark Webster, former ITN newsman. The Herald report concludes:

While senior colleagues insist there is "no appetite" for a challenge to the Scot, they realise their party has become becalmed of late - it lost nearly 250 seats in the recent English council elections - they fear its message could get lost altogether in the forthcoming Brown/Cameron battle. Yesterday, Lord McNally, the LibDems' leader in the Lords, admitted the party was "treading water" at the moment. He said with a new Tory leader and a new incoming Labour one, it was difficult for head of third party to "get into the story".

Mark Webster comes from a long line of embalmers and funeral directors. That's a fib. Seemed appropriate. But here's what one of the comments at Herald HQ says:

"First time the LudDims decided to prove Ming's popular touch they did a number of interviews where he explained he was giving up his jag (to be green) by parking it in his garage, approved of efficient lighbulbs, but when asked how many he had said "none". He was a regular watcher of Corrie but the only current character he could name was Bet Lynch.
You can rebrand as much as you want but a silly old duffer is still a silly old duffer."

Hat tip: Fibs Dems' Mission impossible