It was The Sun Wot Done It!. Ten percent bounce for Gordon Brown's Labour. And quite right too. From a Johnnie Jogger start GB's speech showed what dedication, detail and serious preparation can do for the throughbred athlete. Gordy came home with the Gold.
You Gov's poll - fieldwork in the 24 hours after the speech - is a reassurance for loyal party members.
And time to skulk away for the plotters. There is a good case for sacking the lot of them. Some can craft a speech, some cannot. But none of these nocturnal creatures is as indispensible as they'd like to think. Gordon may choose to keep his enemies close but there'd be some huge cheers from the grassroots if it some of these people were put out to grass.
An emergency de-selection or two coupled with the odd surprise medical retirement for the grumpiest vendetta folk would be good news too.
Mike Smithson at Political Betting has a cautionary analysis which is hard to fault. Though why he'd think that there'd be a great outpouring over Ruth Kelly's long expected exit stage right I do not have a clue.
Only some events dear boy events around Tory Conference will stop the lead opening out at least a little over coming weeks.
Gordon Brown should deliberately disrupt memory man Cam's flim flammery by reshuffling DURING the super salesman's spiel speech.
And I'd make sure I did it near enough geographically to the Brum conference to allow both the big beasts and the bottom feeders of the lobby to be pushed into a Hobson's Choice. They'll choose Gordon and his bombshell reshuffle over more vacuous Tory Tosh.
The more thoughtful among them are now fed up with their own Brown-bashing master narrative. And a general election whose result is a given 18 months out is not only a silly narrative but also one in which they become sidelined, unnecessary, boring and subject to less "dinners", "big drinks" and "butties" as we say in Manchester. Updated 10:48.