Dizzy is in a tizzy with something of a dog bites man of a story. It's about a company called Geronimo, part of the Tribal Group as it goes, billing £9.5M from government over the last nine years. The firm apparently employs a Labour insider and by Dizzy's implication this has something to do with their getting this work.
Tribal and Geronimo seem to be extremely effective full service advertising and communications agencies specialising in public sector recruitment and public sector marketing. The majority of whose billings are - assuming they follow the usual industry model - to pay for media and other costs on behalf of their various clients. Not for their own costs, never mind profits.
So, over nine years they've billed over nine million pounds. One million a year. A tiny drop in the public sector advertising and PR ocean. But of which say, and I'm guessing fairly wildly, 80% is cost of media? Say 16% overheads? And 4% or approximately £45,000 per year is profit? Is that the story?
Meanwhile Saatchis and others with links to the Tory Party have similarly received a large volume of public sector contracts. Haven't they? Where's the beef?
Various clients for the Tribal group include, you'll be pleased to know, loads of Tory-run authorities round the place. They are a highly effective advertising agency and this is as much of a non-story as the one Dizzy is not running about Saatchi and other Tory-linked organisations also getting loads of contracts.
What is the total volume of public sector recruitment and marketing contracts? What proportion does £9.5M over nine years represent? Which other agencies are winning public sector contracts? Are other parties also represented among the non execs and execs in the advertising and marketing industries? Where is the story here?
UPDATE 17:37: I've added an extra sentence at the end of paragraph one to make this comment self sufficient without a burdensome trip to Dizzy's.